We have a couple of tools to help you choose the right keywords and track the results.


Want to simplify your keyword list-building and improve your clickthrough rate? Simply enter your keyword(s) or website URL into the keyword tool to view additional keywords you can select to trigger your ads. We'll generate a list of the most popular synonyms and related phrases based on billions of searches and provide you with traffic estimations for your keywords.

Easily manage your keyword list:

Sort the results of your keyword search by popularity, performance history within the AdWords system, cost, and predicted ad position.

Select a few keywords here and there, or add them all at once. Keywords already present in your Ad Group will be marked so that you don't have to worry about them. You can also download your keyword list as a .csv file.

Generate keywords based on regularly updated statistics:

Use keywords you enter, your existing high clickthrough rate keywords, or any webpage URL for your search. You can also expand your keyword search even further to include pages linked to from the original URL. (Note: Site-related keyword searching is currently only available for English language users.)

Increase your campaign performance by adding relevant keywords as broad matches, or using exact or phrase keyword matches to target a specific audience. Combine the results with your current keywords to improve your targeting.

Identify terms that don't pertain to your business or product, and add them to your list as negative keywords. (You'll minimize unwanted impressions, because your ads won't appear to the wrong people.)

View the highly-relevant expanded matches that AdWords automatically generates and may use to trigger your ads to increase traffic to your site.

To access the keyword tool, click Keyword Tool above the Ad Group for which you'd like to find keywords. To try our standalone tool (which doesn't take your performance information or campaign settings into account), click here.


You can use our Post CPC/URL feature to:

Assign a different cost-per-click (CPC) to each of the keywords within an Ad Group.

Copy-and-paste keyword lists from programs such as MS Excel and MS Word into the keyword entry box

To learn more about posting CPC/URL values, click here.


Conversion tracking is the latest addition to our suite of Google AdWords reporting tools. This feature allows you to track how many ad clicks convert to purchase, sign-ups, page views and leads – for free.

You will get AdWords conversion data right down to the keyword level in your reports and this is information that can help you better measure your return on investment.

For detailed information about this new AdWords feature, please read google FAQ.