| Geo-targeting |
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Display your ads across
the entire market, or narrow your campaign to specific
areas. Identifying your ideal market enables you to better
target your customers and control your costs. |
| Campaign
Budgeting |
|
Set a daily spending limit
at the account or campaign level.
View estimated impressions and clicks for the maximum
bids you set. Increase or decrease the number of impressions
and clicks you are projected to receive simply by adjusting
your maximum bid or daily spending limit.1 |
| Ad Testing |
|
Test multiple versions of your
ads to determine which message works best for your customers.
The Sponsored Search system automatically displays
the ads receiving the most clicks. |
| Account Management Features |
|
Campaign scheduling-Set
specific start and end dates for your campaigns.
Keyword research-Generate keyword ideas to help build out
your campaign.
Bulk ad management-Import existing ads from third-party search
marketing providers via a spreadsheet. |
| Reports |
|
Customized performance reports-Manage
your account and track your web site traffic at the
level that is right for you, whether you prefer an
overview of your account or detailed breakdowns of
campaign, ad group, ad copy and keyword performance.
Billing and payment reports-Access comprehensive billing
and payment information for your account any time.
Charting-View your data in graphical form to get trend information
over a date range you select.
Forecasting-Get keyword and ad
group performance projections based on historical
data.1
Download reports to your desktop. |
| Fast Ad Activation |
|
Get your new or revised ad campaigns
online within minutes of submission2 - so you
can connect with customers and drive web site traffic
quickly. |
| Content Match |
|
Extend your business's reach and
increase web site traffic by featuring your ads on publisher
sites and in newsletters and emails. Content Match takes
your ads beyond search results to help you attract more
customers to your site. |
Google
AdWords