You set a monthly budget.
You can set your monthly budget to whatever amount your business can afford — £30, £50, £100 or more. You are able to change this amount at any time.¹

You determine how much you want to pay for each click to your web site.

The amount you are willing to pay for each click is known as your maximum bid.2

If you do not have a bid amount in mind, we will recommend one.

You will pay only when your ad is clicked.

You can view your potential results. When you sign up, you'll be able to view estimated results for your campaign.3

1.	Please note: Your daily spend cap is a target only. You may see fluctuations in your actual daily click charges due to changes in search volume, but your total monthly click charges should be close to your target monthly budget (target monthly budget is calculated as 30 times your daily spend cap, for a rolling 30 days). If your total monthly click charges exceed your target monthly budget by more than 10%, you may be entitled to a refund.
2.	The minimum bid for each click is variable and starts from ?0.05. Please note that as the minimum bid depends on the specific search term, certain keywords will have a minimum bid of ?0.05 and others a minimum bid of £ 0.10.
3.	The numbers are calculated using your bids and the prior seven days' worth of data for your keywords. This is an estimate and not a guarantee of click volume.
4.	Each account requires a nonrefundable ?60 initial deposit, which applies towards click charges.